Opinion: Here’s what I’d do to rationalize Apple’s MacBook lineup

Apple has long been about simplicity and minimalism. Steve Job’s philosophy was effectively that usability trumps choice. Sure, you lose the ability to customize your iPhone or iPad in the way you can an Android device without jailbreaking it, but what you gain in return is a device that is both more reliable and a lot more secure.

Jobs applied that same philosophy to Apple’s product range. When he returned to Apple in 1997, one of the first things he did was to rationalize the company’s product lineup, paring it back to the essentials. In 2008, he proudly told Fortune that “Apple is a $30 billion company, yet we’ve got less than 30 major products.”

Apple has, for the most part, maintained that approach ever since, famously saying ‘no’ to a thousand product ideas for every time it says ‘yes.’ But I still think there’s a little more work to be done in terms of rationalizing the company’s MacBook lineup …


Filed under: Mac, Opinion Tagged: 12-inch MacBook, 13-inch macbook air, 13-inch MacBook Pro, 13-inch MacBook Pro with Retina display, 15-inch MacBook Pro, 15-inch MacBook Pro with Retina display, Mac, MacBook, MacBook line-up, MacBook range, Opinion
Source: 9to5 Mac

Here’s what the new MacBook Pro could look like if Apple scaled up the 12-inch design [Poll]

With Apple rumored to working on sleeker versions of its 13- and 15-inch MacBook Pro models in time for a possible reveal at WWDC, designer Martin Hajek has provided one possible take on how the new machines might look. His mockups essentially scale up the 12-inch MacBook design, the above image contrasting with the existing design.

The renders also incorporate a rather lovely OS X concept created by Andrew Ambrosino, the UX designer behind the standalone Apple Music app concept we showed you last year. The same duo also teamed up for a beautiful Apple TV concept.

You can see more renders below …


Filed under: iOS Devices Tagged: 12-inch MacBook, 13-inch MacBook Pro, 15-inch MacBook Pro, 2016 MacBook Pro, Apple Inc, MacBook, MacBook Pro
Source: 9to5 Mac