You’ll be surprised to learn why Apple provides public iOS betas

Tim Cook Joao Canziani photo Fast Company

Fast Company today published a wide ranging interview with Apple’s boss Tim Cook, software boss Craig Federighi and Eddy Cue, who is in charge of Internet software and services, that touches upon a number of interesting topics, including competition, iPhone sales slowdown, why public iOS betas exist (the real reason is now what you think) and more.

Cook also comments on the gloom-and-doom sentiment that has always surrounded Apple while admitting that the company does make mistakes along the way, and more…. Read the rest of this post here



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