This week’s top stories [WWDC Edition]: Hands-on with iOS 10, macOS Sierra, watchOS 3 & tvOS 10

In this week’s top stories: iOS 10, macOS Sierra, watchOS 3, and new features for Apple TV with the upcoming tvOS 10 release, our coverage of Apple’s WWDC 2016 announcements make up the majority of this week’s top stories.


Filed under: AAPL Company, iOS, Mac Tagged: AAPL, Apple, hands-on, iOS 10, macOS Sierra, top stories, tvOS 10, watchOS 3, what’s new, WWDC 2016
Source: 9to5 Mac

Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …


Filed under: AAPL Company Tagged: AAPL, Apple Inc, Insanely Simple, Ken Segall, simplicity, Steve Jobs, Tim Cook
Source: 9to5 Mac

This week’s top stories: new MacBooks incoming, iPhone 7 leaks, iOS 10 rumors, Siri SDK, & WWDC 2016

The top Apple stories this week include reports of new MacBook models on the way, the latest rumored specs and features for iPhone 7, our roundup of features in the cards for iOS 10, and reports that Apple is developing dedicated hardware and a new SDK for Siri. As usual, below we’ve collected all of the handy links to these and our other top stories this week.


Filed under: AAPL Company, iOS Devices, Mac Tagged: AAPL, Apple, iOS 10, iPhone 7, leaks, MacBook Pro, OLED, top stories, WWDC 2016
Source: 9to5 Mac

Opinion: Do services really have the kind of revenue potential Apple would like us to believe?

Apple has always been seen as a hardware company – from the original Apple Computer through to the Apple Watch. Ask anyone to describe what the company does and they’ll all talk about those sleek, stylish, easy-to-use gadgets.

Some people will even jump straight to calling Apple the iPhone-maker, other products seen as also-rans. Which, in financial terms, is not unreasonable: the iPhone accounts for 65% of the company’s revenues. So it’s no surprise that the market is unsure how to respond at a time when the company’s main product is experiencing declining sales. That uncertainty is being exacerbated by suggestions that the iPhone 7 may be rather similar to the iPhone 6 and 6s.

I’ve talked before about my view of Apple’s long-term prospects, but that piece focused on hardware, touching only briefly on an area Apple has been increasingly talking-up: services …


Filed under: AAPL Company, Opinion Tagged: AAPL
Source: 9to5 Mac

After Berkshire announcement, AAPL once more takes back its market cap crown from GOOG

Google may have last week managed to overtake Apple as the world’s most valuable company for the second time this year, but as was the case last time, it didn’t last long. As Philip Elmer-DeWitt noted in his blog, Apple has quickly regained its number one slot …


Filed under: AAPL Company Tagged: AAPL, AAPL Market cap, Apple Inc, GOOG, market cap
Source: 9to5 Mac

Apple loses right to exclusive use of iPhone trademark in China after losing court case

Apple has lost the right to the exclusive name of the iPhone trademark in China after the Beijing Municipal High People’s Court ruled against the company. Apple retains the right to the trademark for electronic goods, but a local company that has been using the name for leather goods remains able to do so.

The ruling was reported by Legal Daily, which the BBC says ‘is widely recognised as the official mouthpiece for the country’s Central Political and Legal Affairs Commission.’

The trademark dispute over the iPhone trademark has been a long-running one in the country …


Filed under: iOS Devices Tagged: AAPL, china, iPhone, iPhone trademark, iPhone trademark China, Trademark
Source: 9to5 Mac

Tim Cook calls Wall Street response to Q2 earnings a ‘huge overreaction’ in CNBC interview

[UPDATE: Video below.]

As expected, Apple CEO Tim Cook this evening appeared on CNBC’s Mad Money with Jim Cramer to discuss the recent news surrounding the company’s second quarter earnings results. The company reported $50.6 billion in revenue and $10 billion in profits, but its stock was sent into spiral. Speaking to Cramer, however, Cook defended Apple’s future and called Wall Street’s response a “huge overreaction.”


Filed under: AAPL Company Tagged: AAPL, CNBC, interview, Tim Cook
Source: 9to5 Mac

Live blog: Apple’s fiscal year Q2 2016 earnings call

Apple just posted its official Q2 2016 earnings report and we’ve broken down how that compares to previous quarters. Next up on the schedule is Apple’s quarterly conference call with analysts where CEO Tim Cook and CFO Luca Maestri typically recap the numbers and field questions about Apple’s financial situation.

To recap the big numbers from today’s report, Apple counted $50.6b in revenue, $b in profit, m iPhones sold, m iPads sold, and m Macs sold during the final three months of last year. Apple Watch numbers aren’t broken out at this point and instead included in the Other category with iPods, Apple TVs, and other accessories.

We’ll be tuned in to the call as it plays out, and update this post with up-to-the-minute details while highlighting major updates. The call is scheduled to kick off at 2 pm PT/5 pm ET so stick around.


Filed under: AAPL Company Tagged: AAPL
Source: 9to5 Mac

Apple announces Q2 2016 revenue of $50.6b: 51.1m iPhones, 10.2m iPads, 4m Macs

Apple has officially posted its Q2 2016 earnings results with $50.6 billion in revenue and $10.5 billion in profit from the January to March quarter. Apple’s guidance last quarter first pointed to a year-over-year decline in iPhone sales for the quarter following the holiday season citing global economic issues and inflated iPhone 6 demand due to supply constraints the year earlier. Apple’s updated 4-inch iPhone SE and 9.7-inch iPad Pro launched at the end of March.

Apple® today announced financial results for its fiscal 2016 second quarter ended March 26, 2016. The Company posted quarterly revenue of $50.6 billion and quarterly net income of $10.5 billion, or $1.90 per diluted share. These results compare to revenue of $58 billion and net income of $13.6 billion, or $2.33 per diluted share, in the year-ago quarter. Gross margin was 39.4 percent compared to 40.8 percent in the year-ago quarter. International sales accounted for 67 percent of the quarter’s revenue.

Here’s Apple’s breakdown of iPhone, iPad, and Mac sales from the quarter:

  • iPhone: 51.1 million units
  • iPad: 10.2 million units
  • Mac: 4 million units

For iPhone sales, that’s an 18% year-over-year drop and a 19% drop for iPads.

Apple CEO Tim Cook had this to say:

“Our team executed extremely well in the face of strong macroeconomic headwinds,” said Tim Cook, Apple’s CEO. “We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices.”

And Luca Maestri, chief financial officer, said this:

“We generated strong operating cash flow of $11.6 billion and returned $10 billion to shareholders through our capital return program during the March quarter,” said Luca Maestri, Apple’s CFO. “Thanks to the strength of our business results, we are happy to be announcing today a further increase of the program to $250 billion.”

Apple’s Q2 results compare to the prior quarter’s $75.9 billion in revenue, 74.8 million iPhone sales, 16.1 million iPad sales, and 5.3 million Mac sales. In the same quarter a year ago, Apple reported $58 billion in revenue, 61.1 million iPhones sold, 12.6 million iPads sold, and 4.5 million Macs sold. Apple reported $18.4 billion in profit in the prior quarter and $13.6 billion in profit in the year ago quarter.


Filed under: AAPL Company, iOS Devices Tagged: AAPL
Source: 9to5 Mac

This week’s top stories: WWDC, iPhone rumors, 12-inch MacBook updates, Apple Car & more

In this week’s top stories, the iPhone rumor mill was in full effect as reports surfaced claiming Apple could introduce an new all glass design for a next-generation device. That news was accompanied by Apple’s 12-inch MacBook refresh, an official announcement for WWDC, and the latest Apple Car news. Head below for the quick links to all of this week’s top stories and much more:


Filed under: AAPL Company, Apple Car, iOS Tagged: 12-inch MacBook, AAPL, Apple, Apple Car, iPhone 7, Snapchat, top stories, WWDC
Source: 9to5 Mac