WWDC 2016 Preview Rumors: No new hardware but plenty of Siri, iMessage may get money transfers via ApplePay

Recently departed (but still friend of the site!) Mark Gurman went on the Jay and Farhad Show this evening and gave his predictions for WWDC 2016 and beyond. Most of the conversation material was either posted previously on 9to5mac or elsewhere but there were certainly some new “whispers”… more…

Filed under: iOS Devices Tagged: App Store (iOS), Apple Inc, Apple Worldwide Developers Conference, iOS, iPhone, Mac OS, OS X
Source: 9to5 Mac

Former Apple ad guru Ken Segall says company is losing touch with its heritage of simplicity

Ken Segall, the former Apple ad consultant who coined the iMac name, wrote the copy for the famous ‘Think different’ campaign and authored the book Insanely Simple, says that Apple is beginning to lose touch with its heritage of simplicity. He gave his assessment of Apple’s ‘state of simplicity’ in a piece for the Guardian.

Though Apple’s customers remain fiercely loyal, the natives are getting restless. A growing number of people are sensing that Tim Cook’s Apple isn’t as simple as Steve’s Apple. They see complexity in expanding product lines, confusing product names, and the products themselves.

While the Guardian‘s headline makes the piece seem entire critical, it’s actually very balanced …

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Filed under: AAPL Company Tagged: AAPL, Apple Inc, Insanely Simple, Ken Segall, simplicity, Steve Jobs, Tim Cook
Source: 9to5 Mac

After Berkshire announcement, AAPL once more takes back its market cap crown from GOOG

Google may have last week managed to overtake Apple as the world’s most valuable company for the second time this year, but as was the case last time, it didn’t last long. As Philip Elmer-DeWitt noted in his blog, Apple has quickly regained its number one slot …

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Filed under: AAPL Company Tagged: AAPL, AAPL Market cap, Apple Inc, GOOG, market cap
Source: 9to5 Mac

Apple CEO Tim Cook stops into Palo Alto Store to meet iPhone SE/iPad Pro buyers

As is becoming a tradition, Apple CEO Tim Cook stopped by the Palo Alto Apple Store close to Apple’s Campus today to meet and greet folks buying up Apple’s latest releases, the iPhone SE and iPad Pro 9.7. While the store wasn’t quite packed, it does appear that Cook got to meet and get some ‘facetime’ with both employees and customers.

The Palo Alto Store isn’t the closest to Apple’s campus but it is the one that Steve Jobs used to show up to unannounced frequently and is one of the more open layouts in the area.

Cook wasn’t the only CEO greeting customers buying up a new product today.

Video via CNBC follows: more…

Filed under: iOS Devices Tagged: Apple Inc, Apple Store, iPad Pro, iPhone SE, Palo Alto, Tim Cook
Source: 9to5 Mac

Here’s what the new MacBook Pro could look like if Apple scaled up the 12-inch design [Poll]

With Apple rumored to working on sleeker versions of its 13- and 15-inch MacBook Pro models in time for a possible reveal at WWDC, designer Martin Hajek has provided one possible take on how the new machines might look. His mockups essentially scale up the 12-inch MacBook design, the above image contrasting with the existing design.

The renders also incorporate a rather lovely OS X concept created by Andrew Ambrosino, the UX designer behind the standalone Apple Music app concept we showed you last year. The same duo also teamed up for a beautiful Apple TV concept.

You can see more renders below …

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Filed under: iOS Devices Tagged: 12-inch MacBook, 13-inch MacBook Pro, 15-inch MacBook Pro, 2016 MacBook Pro, Apple Inc, MacBook, MacBook Pro
Source: 9to5 Mac

Opinion: Why the FBI accessing the San Bernardino iPhone doesn’t mean it’s all over

See italicised updates below, with statements from both the Department of Justice and Apple.

The battle between the FBI and Apple over accessing a work phone used by one of the San Bernardino terrorists started as headline news and ended in a rather anti-climactic fashion.

The high-profile congressional hearing was due to be followed by a big showdown in court. Instead, the FBI asked that the hearing be vacated, and later quietly announced that it had, with help, managed to gain access to the phone. Nothing to see here, move along.

But while this particular case may be settled, it’s extremely unlikely that this will be the end of the matter – for two reasons …

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Filed under: AAPL Company, Opinion Tagged: Apple Inc, Apple iPhone 5C, Encryption, FBI, Federal Bureau of Investigation, iPhone, privacy, San Bernardino, Secure Enclave, United States Department of Justice
Source: 9to5 Mac

iPhone SE a big hit in China, with 3.4M preorders through retailers – CNBC

CNBC report claims that Apple has received more than 3.4M pre-orders for the iPhone SE through retailers in China. The report says that gold was the most popular color, accounting for 1.3M orders, with rose gold close behind at 1.2M. If the numbers are correct, adding in orders direct from Apple and in other countries could see some very impressive sales numbers …

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Filed under: iOS Devices Tagged: Apple Inc, china, iPhone, iPhone SE, iPhone SE China, iPhone SE preorders, iPhone SE sales
Source: 9to5 Mac

As Apple resists creating a ‘GovtOS’ in the U.S., Microsoft already wrote one for China

While Apple has strongly resisted building a special ‘GovtOS’ to provide the U.S. government with access to iOS devices, it appears that Microsoft has no such qualms. TechInAsia reports that Microsoft has created a special version of Windows 10 for China, called Windows 10 Zhuangongban, which includes “more management and security controls.”

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Filed under: Tech Industry Tagged: Apple Inc, FBI, Federal Bureau of Investigation, GovtOS, Microsoft, Windows, Windows 10, Windows 10 Zhuangongban
Source: 9to5 Mac

Opinion: The iPhone SE is a smart, long-term move – and creates the prospect of a $299 iPhone

I argued a couple of months ago that ‘peak iPhone’ was likely a temporary phenomenon, but that Apple might have to be willing to accept lower margins if it is to continue to grow its sales.

I think it will also need to learn to be a little more flexible when it comes to its profit margins, especially in growth markets. That ~40% markup has served it well for a great many years, but I don’t think it can necessarily expect to maintain it indefinitely.

Yesterday, the company indicated its willingness to do just that. For the first time, Apple’s entry-level phone is a brand-new device that offers close to flagship specs at a price level close to the previous-generation phone. That will hit Apple’s margins on the device for sure, but the company is looking to the long-term …

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Filed under: Opinion Tagged: Android (operating system), Apple Inc, iPhone, iPhone SE, Xiaomi Tech
Source: 9to5 Mac

All use of customer data by Apple requires sign-off by three ‘privacy czars’; debates can take a year

With Apple making very clear how strongly it feels about the privacy of customer data through the FBI case, it’s no surprise that the issue is a hot-button within the company. A Reuters piece shows just how serious Apple is when it comes to guarding personal data.

Any collection of Apple customer data requires sign-off from a committee of three “privacy czars” and a top executive, according to four former employees who worked on a variety of products that went through privacy vetting […] The trio of experts […] are both admired and feared.

One former employee said that debates over whether or not customer data can be used to improve a service usually take at least a month to settle, and some privacy issues are debated for more than a year before a final decision is reached. Key privacy issues are escalated all the way to Tim Cook.

It was a refusal to compromise on privacy that killed one of Apple’s products, says the piece, while others needed to be substantially reworked to achieve privacy sign-off …

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Filed under: AAPL Company Tagged: Apple Inc, Data, Encryption, IAd, privacy, Privacy tsars, Siri
Source: 9to5 Mac