Microsoft continues its Mac assault in new Surface Book ad highlighting pen + touch [Video]

Microsoft may have tried to make nice last Christmas with its ‘Peace on Earth’ performance in front of the 5th Ave Apple Store in New York City, but a new year means a new chance to target Macs and sell more Surface tablets.

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Filed under: Mac, Tech Industry Tagged: Apple, Apple Pencil, iPad Pro, Mac, Microsoft, Surface, Surface Book
Source: 9to5 Mac

Microsoft fires another salvo at Apple’s Mac with new Surface Book ads

Microsoft Surface Book ad image 001

Microsoft is back at it with new commercials that build up to the “I can’t do that on my Mac” tagline.

The Windows giant kicked off the new theme with commercials for Windows 10 that highlight some of the things “Macs can’t do” such as its built-in Cortana personal digital assistant, support for inking and drawing on notebooks with built-in touchscreens and the ability to log in to Windows with your face.

Yesterday, Satya Nadella & Co. posted new commercials for its Surface Book, a device marketed as “the ultimate laptop” because it’s performant and versatile. The commercials, first spotted by The Loop, gush over Surface Book features such as a high-resolution screen and the responsiveness and precision of its stylus…. Read the rest of this post here



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